Top 5 SEO Strategies Of All Time

September 17, 2009 | Filed Under SEO

There’s a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I’ve taken the time to sort through much of this information and provide you with the strategies that get actual results.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third ranking factor to consider for your web site is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page rank or link popularity for that matter take a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a web site or web page.

The fourth most important way to improve rankings is with a diverse number of inbound links to your web site from different IP addresses. Having tons of inbound links from a single site is never as valuable as having inbound links from a number of diverse and separate web sites. Focus your link building strategies among different domains versus a single domain. This will dramatically improve results.

The final ranking factor is keyword use in root domain. Although it’s possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

Each of the five factors mentioned above are some of the most effective I have seen over more than a decade of online marketing. Focus on inbound links that are formatted properly, link popularity, and domains. By doing so you can dramatically improve the overall effectiveness of your search engine optimization efforts.

Michael Fleischner is the Author of SEO Made Simple and offers SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing help at the Internet marketing forum

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